Brian Cook joined the Champions of Change Sport Group in 2018.
Brian Cook has long been recognised as one of Australia’s leading sports administrators. With 32 years as an AFL club CEO with the West Coast, Geelong and in October 2021, Brian was appointed Chief Executive Officer at Carlton Football Club. Cook is the longest serving CEO in the history of the league.
Brian’s skills and experience include strong stakeholder management with local, state and federal governments, instilling high performance cultures within organisations, marketing, major events and capital investment programs. Brian possesses strong industry experience and networks within tourism, entertainment, sports, media, education, health and public planning
Brian is also an adjunct Professor at Deakin University in Sports Management.
An elite athlete in his own right, Cook was a golden gloves boxer and played with both Hawthorn and Melbourne. He moved west and represented Subiaco and East Perth in the WAFL, and also was an assistant coach at East Perth and senior coach at Ainslie in the ACT. Cook continues to thrive in competitive situations as a swimmer, and he has 12 successful solo crossings of the annual 20km Rottnest Island swim.