In a world-first, members of Male Champions of Change (MCC) Sport have worked with McKinsey & Company to develop and report against five key focus areas and more than 20 measures identified as critical in driving progress on gender equality including pay equality in sport.

The MCC Sport “Pathway to Gender Equality in Sport including Pay Equality” is the first time globally that sector leaders have united to agree and report on a consistent set of measures and assessment criteria towards these goals. The Pathway is freely available and can be adopted or adapted by any sport or sports sector to accelerate their progress on gender equality. The approach will be profiled globally as part of MCC Sport’s commitment to join UN Women’s “Sport for Generation Equality” initiative, which brings together members of the sport eco-system from around the world to drive gender equality in and through sport.

Collective results across the 18 members of MCC Sport include:


  • 40.7% of employees are women (up from 39.6% in 2018)
  • 35.6% of Board Directors are women (up from 31.8% in 2018)
  • 38.2% of key leadership positions such as CEO and CFO (up from 33.3% in 2018)
  • 17.1% of coaches at elite level are women
  • 35.8% of high performance staff at elite level are women
  • 32.4% of officials at elite level are women
  • 64.7% have a diversity and inclusion policy and action plan
  • 94.1% have implemented flexible working policies


  • 47% of registered participants at grassroots level are women
  • 36% of registered athletes at elite level are women
  • Women have 87.7% the playing opportunities compared to their male counterparts
  • 73.2% of total facilities accommodate women’s participation needs such as access to change room facilities


  • 39% of total funded development pathway opportunities are for female athletes
  • 35.4% of investment in development pathways are allocated to female athletes
  • 19.9% of promotion and public appearance opportunities are allocated to female athletes


  • 22.8% of promotional/marketing spend is dedicated to women in sport/women’s competition
  • 49.4% of budget is dedicated to building women in sport at elite level
  • 87.5% provide equal access to extended resources, e.g. doctors, physios and equipment, for elite female athletes 81.3% have an equal travel/ accommodation policy across genders

Practical actions towards pay equality

  • 93.3% have defined, measured and published the gender pay gap data for elite athletes
  • 43.8% have achieved equity in prize money for elite athletes/ teams

No boundaries for women and girls

The Australian Women in Sport Advisory Group (AWISAG), convened by business leader and philanthropist Susan Alberti AC and chaired by Professor Clare Hanlon from Victorian University, also officially launched its “National Roadmap for Women and Girls in Sport”. Members of MCC Sport are supporting its ‘No boundaries’ vision and will contribute to achieving the strategic priorities outlined in the plan.

The strategy includes the business case for gender equality (developed by MCC National 2015 member PwC); the priorities we need to focus on and a framework for measuring progress and success.


MCC Sport Pathway to gender equality in sport including pay equality_Report

Building Australia as a global powerhouse for women in sport_Media Release

AWISAG No boundaries for women and girls in sport_Roadmap

AWISAG No boundaries for women and girls in sport_Media Release

A Level Playing Field: the case for investing in women’s sport_Business Case