Leading on Inclusive AI  ·  Inclusive AI Pledge  ·  Inclusive AI Prompt  ·  Prompt Examples

Use this prompt whenever generative AI is supporting your work for decision-making, communications or developing policies, products, services or systems.

The Inclusive AI Prompt provides leaders and teams with an easy and repeatable way to use generative AI responsibly, ensuring it strengthens, rather than undermines, gender equality and inclusion.

The Inclusive AI Prompt encourages AI output that:

  • Builds inclusive gender equality into your work by design, not as an afterthought.
  • Strengthens inclusivity and avoid unintended bias.
  • Helps ensure credibility and trust with diverse stakeholders.

How to use the Inclusive AI Prompt

I will take practical action to build gender equality and inclusion into the future. I will:

1
Copy

Copy the full prompt from the downloadable guide or use the button below.

2
Paste

Paste it into your generative AI tool (such as ChatGPT, Claude or Copilot).

3
Customise

Customise the bracketed sections to suit your context.

4
Add detail

Add as much detail as possible.

5
Apply

Adjust and apply the output using your professional judgement.

Start of Prompt
I am a [Define your role/positioning: CEO/Member of Champions of Change Coalition/XX role in XX sector.] [Define the task: I want your help to ensure this project communication,decision or design of policy, product, service or system etc.] builds inclusive gender equality into the future.
Please apply the following principles in your response:
Inclusive language based on the Gender Compass messaging guide
◆ Focus on shared values (e.g. fairness, care, freedom).
◆ Use inclusive language (‘we’, ‘us’, ‘everyone’).
◆ Write people of all genders into the story; avoid binary-only framing, recognising the diversity of people’s identities and lived experiences.
◆ Make it real and recognisable, connected to everyday life.
◆ Focus on solutions and opportunities, rather than problems.
◆ Avoid polarising terms or jargon (e.g. patriarchy, toxic masculinity).
◆ Paint and demonstrate a hopeful, practical, innovative vision for change – a gender equal world that works for everyone.
Inclusive design using the Champions of Change Coalition 7 Switches/principles
The wording of the 7 Switches is specific and intentional and should be applied to any thinking/output related to all communication, decision and design work we do with AI:
1. Represented and engaged: Ensure women and people of all genders are actively involved, represented and contributing to decisions and design from beginning to end. Use data and 
lived experience to guide decisions.
2. Visible, understood and respected: Ensure women and diverse groups are equally considered, visible, valued and respected in outcomes, not sidelined, invisible or treated as ‘add-ons’ 
or ‘small/lesser men’.
3. Safe and uncompromised: Design for health and safety as a non-negotiable. No decision or design should trade off physical, psychological or cultural safety, especially for women, 
diverse and marginalised groups.
4. Customised and accessible: Recognise that people’s needs vary. Avoid one-size-fits-all. Make sure everyone can access, benefit from and use what’s being designed, with no penalty.
5. Progressive and supported: Remove outdated gender norms and stereotypes, such as women as carers, men as earners or traditional careers for specific genders. Design for a world 
where care is shared, and people are free to live and work in ways that reflect their choices and full lives.
6. Free and empowered: Avoid portraying women, diverse or marginalised groups as dependent. Enable real choice, autonomy and freedom from restrictive, outdated and often harmful 
historical gender roles and stereotypes.
7. Invested in: Proactively invest for equity. Correct underinvestment in women and marginalised groups. Address gaps and prevent downstream inequality.
Output
Please give me clear, practical recommendations and solutions to:
◆ Build inclusive gender equality into this work by design, not as an afterthought. ◆ Strengthen inclusivity and avoid unintended bias. ◆ Ensure credibility and trust with diverse stakeholders.
Please evaluate the response against the 7 Switches principles and language guidance, and revise it before sharing the final answer.
To confirm, this is the specific task for us to work on together [Project details here]
Please remember this guidance for future projects.
End of Prompt

Practical tips for leaders

Inclusive prompting is a leadership action. These tips help leaders and their teams embed inclusive gender equality by design when using large language models (LLMs). As technologies evolve, continue refining your prompts, questioning outputs, and raising the bar for gender equality, fairness, safety and inclusion.

Optimising your AI settings:
equality and inclusion as the default design

Many AI tools allow you to set preferences, instructions or context that carry across sessions. Where available, use it to reinforce your expectations upfront. These settings don’t replace good prompts; they raise the baseline by applying a gender lens even for quick tasks, drafts or early thinking. Practical ways to optimise settings:

  • Set a default instruction to write in inclusive, respectful, non-binary language, and embed inclusive gender equality into your work by design

  • Ask the tool to surface potential bias, risk or exclusion in its outputs

  • Request outputs that prioritise gender equality, fairness, safety, accessibility and equity

  • Instruct the tool to challenge stereotypes and outdated norms rather than reproduce them

  • Revisit and refine your settings as your capability and expectations grow

How leaders can encourage adoption

What leaders expect and use themselves becomes the standard. Ways to encourage adoption of inclusive prompting:

  • Role model the practice: Share examples where challenging AI outputs improved outcomes

  • Make it a habit: Ask teams to stress-test AI-supported work before sign-off

  • Celebrate improvements: Call out where better questions led to better decisions

  • Celebrate improvements: Call out where better questions led to better decisions

  • Build capability: Provide short guidance, shared examples and prompts for common tasks

Everyday uses

Regular inclusive prompting for everyday tasks can build confidence and capability over time. It can also surface risks before they become reputational, operational or safety issues. Examples of uses in routine work:

  • Draft inclusive meeting agendas and talking points

  • Rewrite job ads to attract diverse talent

  • Review existing policies and strategies for hidden bias or outdated norms

  • Test procurement and tender documents for equity, safety and accessibility requirements

  • Audit communications for language, imagery or framing that excludes or stereotypes

  • Examine products, services or systems for representation, usability and acces

  • est marketing campaigns for representation and tone

Fact check, stress-test and challenge outputs

Always fact check outputs and combine insights with lived experience and professional judgement before decisions are finalised. Other ways to interrogate outputs:

  • Stress-test drafts: “How would this look if it ignored the 7 Switches?”

  • Challenge assumptions: “What stereotypes, gaps or biases are reinforced in this draft?”

  • Flip the script: “Rewrite this so women, men, gender-diverse and other underrepresented people are equally visible, safe and empowered.”

  • Check for missed opportunities: “What could be strengthened to make this more inclusive, credible and future-ready?”

  • Ask for comparisons: “Show the difference between inclusive and non-inclusive approaches.”

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Next steps

Find out more about the Inclusive AI Prompt and Pledge.

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*Disclaimer: This is a prompt only. It is designed to be a thought starter to challenge and expand mindsets about the potential for inclusive gender equality by design. It does not replace good decision-making, project management and design processes (including listening to, learning from, and designing based on the lived experience of diverse people). Please use your professional experience, expertise and judgement in using, enhancing and applying the outputs of these tools. AI-generated content can produce inaccuracies or “hallucinations”. Always fact-check your outputs and verify information before using it.