Junaid Murtaza
CEO
L’Oréal Pakistan

Junaid MurtazaJunaid Murtaza, a LUMS alumnus of 2008, began his career with Unilever Pakistan and led an accelerated career path for over 5 years, through various successful stints across Marketing & Sales.

His journey in L’Oréal began in 2013 in Pakistan, where he last held the position of Marketing Director – Consumer Products Division, bringing strong transformation and acceleration for the business. In 2016, he moved to the Global L’Oréal Headquarters in Paris, France as Zone Marketing Director for Pan Africa, Middle East & Pakistan region.

He has engaged in several Management, Executive and Transition Programs at L’Oréal including CEDEP INSEAD Executive Education, Fontainebleau, France and IESE Business School Barcelona, Spain.

Mr. Murtaza returned to Pakistan in October 2018 as the General Manager for L’Oréal Pakistan Consumer Products division. In July 2019, he succeeded to the position of Country Managing Director where he is the Chief Executive for L’Oréal Pakistan subsidiary, being one of the youngest Country Managing Director in L’Oréal globally.

Mr. Murtaza is currently also on the Board of Directors for Pakistan France Business Alliance. He is an avid feminist and advocates the potential of diversity & women empowerment. His obsession is to bring Pakistan and its people to the global stage with their immense talent.

Male Champions of Change Pakistan 

Junaid Murtaza is a Member of the Male Champions of Change Pakistan group which was established in 2018. The Pakistan group includes representatives from various sectors including hospitality, telecommunications, information technology, micro-finance and sport. Members are committed to leading on gender equality, diversity and women’s empowerment within their organisations and in society as a whole. 

Male Champions of Change Pakistan is a member organisation of the Champions of Change Coalition.