Farheen Salman

Farheen Salman Amir has been associated with Unilever since 1999, leading a diverse range of categories throughout her career, including Personal Care, Ice Cream, Food and beverage. Her career trajectory saw her rise to the position of Ice Cream Brand Development Director for the North Africa & Middle East cluster, based out of Turkey, before she was confirmed on the board of Unilever Pakistan in 2016.

Since returning to Pakistan, Farheen has been instrumental in leading the Foods & Refreshment division as a board member for Unilever Foods Pakistan Limited, where she successfully revamped the portfolio of Lipton & Brooke Bond Tea, Knorr Foods, and Wall’s Ice Cream.

Currently, Farheen holds the position of President of Lipton Teas & Infusions, BSPAN (Bangladesh, Sri Lanka, and Pakistan), making her one of the youngest female CEOs in the industry. Under her leadership, Lipton Teas & Infusions stands as teh largest tea business globally, with renowned purpose-driven brands such as PG Tips, Pukka, Lipton, T2, and Tazo. The company operates 11 production factories across four continents and maintain tea gardens in three countries.

In her role as President BSPAN & General Manager Pakistan for Lipton Teas & Infusions, Farheen overseas a business worth over €200 million and employs more than 300 people across the region.

Adding to her accomplishments, Farheen was recently elected as the Chairperson of the Pakistan Advertisers Society (PAS) during it’s 26th Annual General Body Meeting held n December 2023. The position further solidifies her influence and leadership withing the advertising and marketing industry in Pakistan.

Farheen is an alumna of the institute of Business Administration (IBA), where she completed her BBA and MBA. She is a strong advocate for women’s leadership in the corporate world, emphasizing that it is possible to achieve corporate success while maintaining a balanced family life.