After 108 years of being in the country and almost three decades since the business was led by a Filipino, global beverage brand – The Coca-Cola Company – announced homegrown and returning Filipino talent, Mr. Antonio “Tony” Del Rosario as the next president for Coca-Cola Philippines, and the vice-president of franchise operations for Coca-Cola East Region (PH, Vietnam, and Cambodia) effective January 01, 2021.
With over 20 years of experience within the Coca-Cola system both locally and internationally, Tony is set to deliver on the Company’s ‘emerging stronger’ global strategy announced earlier this year. His main focus is to further cement Coca-Cola Philippines’ strong foothold, not only in the country, but across ASEAN as well – driving further growth through consumer-centric brands and continuously making a positive difference in the local communities. As president, Tony will work on the strategic business objectives in partnership with the Bottling Investment Group (BIG) leads for these markets.
Tony started his career in the Philippines as Coca-Cola region manager for North and South Luzon. After almost two years in the role, he was appointed national operations director. A year later, he took on his first international post in Indonesia to become sales & marketing director of Ades Waters in a joint venture between Coca-Cola and Nestle. He was seconded to the bottler, Coca-Cola Amatil Indonesia, as commercial director and was based out of Jakarta for seven years.
In 2008, he began his journey in general management, beginning in Singapore & Malaysia then increasing in scale to lead Thailand, Myanmar & Laos. More recently, he led more markets as general manager for Malaysia, Vietnam, Singapore, Myanmar & Cambodia, and as commercial lead for the whole ASEAN region.
Tony moved back to the Philippines from Singapore with his wife, Annette while their two kids Maiki and Xavi will continue to work in Singapore & in New York respectively. He is a graduate of the Santa Clara University in California with a bachelor’s degree in Commerce, major in Finance and minor in Marketing. Tony is an active board director of Gawad Kalinga Community Development Foundation.