Anthony Huang
SSI Group Inc. 

Anthony Huang

Anthony Huang is the President of SSI Group, Inc., the leading specialty store retailer in the Philippines. The Group, which includes Stores Specialists, Inc., is the exclusive Philippine franchisee for over 90 international brands including Bottega Veneta, Burberry, Givenchy, Gucci, Hermes, Marc Jacobs, Salvatore Ferragamo, Tiffany, Kate Spade, Lacoste, Michael Kors, Tory Burch, Gap, Old Navy, Marks & Spencer, Zara, Bershka, Stradivarius, Pottery Barn and West Elm, among others.

Anthony Huang has also overseen the Group’s expansion into the hospitality industry, with the Group now the exclusive Philippine franchisee for Shake Shack, Crystal Jade, Salad Stop and TWG.

Mr. Huang has been involved in the retail and hospitality industries for over thirty years, through his association with the Rustan Group of Companies (RGOC), one of the Philippines’ largest family owned retail conglomerates. Mr. Huang began his career in his late teens as a merchandiser for Rustan Commercial Corporation, the RGOC’s luxury department store business.

Mr. Huang was appointed as Executive Vice President of Stores Specialists, Inc. in 1994 and has managed the growth of the Group from 3 brands to the current portfolio of over 90 brands, retailed through a network of 593 company-owned stores.

Mr. Huang was also instrumental in bringing Starbucks to the Philippines, having negotiated the entry of Starbucks into the country on behalf of Rustan Coffee Corporation, another member company of the RGOC.

As a Board Member of Endeavor Philippines and a Trustee of the Children’s Hour foundation, Mr. Huang’s primary advocacies are the promotion of entrepreneurial innovation and the fostering of child welfare and development.

In 2015 the French Government awarded Mr. Huang with the title of ‘Chevalier dans l’Odre de la Legion d’Honneur’ for his contributions to strengthening the economic ties between the Philippines and France.

In 2017 the Italian Government conferred upon him the ‘Cavaliere dell ‘Ordine al Merito della Repubblica Italiana” award for his efforts in making Italian products accessible to the Philippine market and for continuously promoting Italy through his cultural and commercial endeavors.

Anthony Huang graduated from the University of Asia and the Pacific in 1993 with a Bachelor of Arts degree in Humanities.

Directorships/Trusteeships Contact Address

(selected list)

  • SSI Group, Inc. President
  • Philippines – France Business Council Chairman
  • Sta. Elena Properties, Inc. Board Member
  • Commonwealth Foods, Inc. Board Member
  • Children’s Hour Trustee
  • Endeavour Philippines Board Member
  • France – Philippines United Action Foundation Chairman
  • Philippine Business Coalition for Women Empowerment Founding Member and Governing Council Member
  • Rustan Marketing Corporation President

Latest Updates

Take Action
Contact Us
Male Champions of Change Philippines

Anthony Huang is a Member of the Male Champions of Change Philippines Group established in 2019 in partnership with the Philippine Business Coalition of Women (PBCWE). PBCWE was formed from a partnership with the Philippine Women’s Economic Network (PhilWEN) and Investing Women (IW), an initiative of the Australian Government.

The group includes leaders from various industries including oil and gas, logistics, insurance, professional services and retail. Members have a deep personal commitment to advancing gender equality in their organisations, and they are working together towards the advancement of gender equality in leadership, recruitment and promotions.

find out more